CHOOSING AN AGENT: What’s the difference between a theatrical and a commercial agent?

Choosing an agent is a lot like choosing a hairstylist. Some stylists are really great at creative haircuts, while others might specialize in coloring - and some are great at both. As the client, you can decide to have more than one stylist, or pick one that can do it all.

It’s the same with choosing an agent. Did you know that many actors may have more than one agent? While some agencies are full service companies, representing a number of talents, many specialize in just one or a couple things.

The most common agents are theatrical and commercial. Theatrical agents specialize in booking their clients work on movies and television shows. Commercial agents specialize in booking their clients for commercials. If you research agents in your area, you will probably also find agents that specialize in voice-over, print, and dance.

When trying to find an agent it’s very important that you 1) determine your strengths as a performer and 2) know what the agents you’re submitting to specialize in. For example, if you’ve been told that you’d be really great in commercials, then you’ll want to invest your energy in finding a really great commercial agent.

Many aspiring actors mass mail their headshots and cover letters thinking that they’ll increase their chances of getting an agent if they send their packages to as many agents as possible. While that can be effective, it’s also very important that you make sure that the agents you’re submitting to can represent your strengths.

There are hundreds of agents in the Talent Resources section of our website. If you’re not sure what an agency specializes in you can look the up via the web or call their office and make an inquiry.

And don’t forget, if you’re looking for a referral, be sure post a message on our bulletin board. Another member may be able to offer direction when it comes to working with specific agencies.

If you’ve heard people talk about “pilot season” but you’re not really sure what the buzz is about, don’t miss tomorrows blog.